Streetwear Essentials

Build your streetwear industry skills and expertise

Complex has teamed up with Parsons School of Design to create a course that will give you the tools needed to start your career in streetwear. Whether you are interested in launching your own brand or getting your foot in the door at an established label, Streetwear Essentials is an all-encompassing program that digs deep into what streetwear is. It focuses on the importance of design, the nuts and bolts of retail, entrepreneurship, and marketing. And all of this information comes from key players in the field who offer their experiences, insights, and knowledge.

Streetwear Essentials includes five video-based course modules along with activities that help you apply your learnings and start your journey. Each module is broken into several shorter lessons that you can complete at your own pace. Graduates of the program earn a non-credit certificate of completion from Parsons.

Learn more at yellowbrick.co/streetwear

APPLY TO THIS COURSE

Curriculum

Module 1 Streetwear Origins

With reflections from iconic designers and industry experts, trace streetwear’s evolution from its origins in niche counter-cultures to its standing as a force in fashion.

Module 2 Designing Streetwear

Learn how to turn inspiration into garments with lessons on brand narrative and identity, typography and logos, materials, tech packs, and sampling.

Module 3 Marketing, Branding & Visual Communication

Dive into marketing strategy—identifying your market, utilizing media, creating marketing materials, understanding trade shows and brand activations.

Module 4 The Future Of Streetwear Retail and Distribution

Understand retail and its future: how will VR and AR, new models of e-commerce, 3D/4D printing, and direct-to-consumer sales change the face of retail?