Curriculum
Course 1 Introduction to History and Culture
Explore the history of sneakers – from performance, to fashion, to self-expression – and the evolution of sneaker culture.
Course 2 Design and Materials
Gain an understanding of design considerations including the design brief, color, materials, parts and lasts, sketching and drafting, tech packs, and prototyping.
Course 3 Manufacturing and Production
Go inside the factory to see how sneakers are made and learn about key steps like pattern making, upper assembly, outsole application, and production.
Course 4 Distribution and Retail
Learn about the ways a sneaker gets to market through exploration of trade shows, traditional and non-traditional retail, boutiques, select release dates and drop strategy, and conventions.
Course 5 Brand Strategy and Marketing
Dive into marketing strategy with modules on brand strategy, creating a brand story, marketing tactics, digital apps and web marketing, endorsements, collaborations, and more.
Course 6 Sneaker Media
The experts from Complex lead instruction on sneaker media, social and video strategy, game changers in sneaker media history, and teach you how to create your own media.
Course 7 Sneaker Law
Sneaker Law co-creators, Kenneth Anand and Jared Goldstein, guide you on how to get your sneaker business off the ground. Learn about company structures, intellectual property, how to protect your brand, and what you need to consider when making a sneaker deal.
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